John Price

Ambassador

Hometown

Canmore, Alberta, Canada

Hometown

Canmore, Alberta, Canada

Ambassador

PHOTOGRAPHER

Unsatisfied with surfing a desk in his native Australia, John Price moved to Christchurch, New Zealand to study Adventure Recreation. He found climbing, and soon after, photography, and the two passions have fuelled him ever since, through travel to 14 countries and the steady ascent of his career, following his relocation in 2012 to the Rockies, his now home. Even as he was building his own success and a global profile through Instagram, he challenged the negative impact of social media and the way playing to its algorithmic formulas can generate envy and anxiety, so John began to explore how to be more candid about depression, the manipulation of images, and the struggle that exists beyond the “perfect moments”. A dedicated rock, ice and alpine climber, he started with no grander agenda than just to shoot climbing well. His signature wide perspective captures the grandeur of the places climbing takes us, and his dedication to giving it everything has brought him international spotlight and deep respect for his willingness to keep things real and unposed.

Achievements

  • Climbing the North Face of Mt Temple, twice
  • Climbed North Face (Grand Central Couloir) on Mt Kitchener
  • Having an image on the cover of Rock and Ice magazine – an image that was incredibly important to me
  • Explored the darker side of social media as an up-and-coming photographer in 2016 Banff Mountain Film Festival short film “At What Price”, winner of Best Mountain Fillm 2017, screened at 17 film festivals around the world
  • Winning the Banff Mountain Film and Book Festival Signature Image in 2017 – the image of Larry Shiu ice-climbing the South Face of Cascade Mountain in Banff Nationalk Park became the signature image used to represent the 42nd festival
  • Winner of the first Squamish Exposed photo contest 2017