Press Release March 2011

Vancouver, B.C. – Outdoor retailer Globetrotter emphasizes its commitment to top quality in its new house in Munich with a 240m2 area exclusively dedicated to Canadian high-tech brand Arc'teryx.

The new Globetrotter store in Munich presents the largest Arc'teryx exclusive space worldwide. Arc'teryx is the only brand to hold an exclusive shop in the latest 6.500m2 Globetrotter store. The retailer also ensures a prominent presentation of the Canadian brand with signage guiding the customer to the 240m2 area on the first floor. Further, a separate Arc'teryx window display already indicates the dominant presence of the brand inside.

The cooperation between retailer and brand is set for one year. The separate, slightly raised sales area is dominated by a technical, clean store system providing the optimal visual surrounding for Arc’teryx’ hightech outdoor clothing. Metallic logo signs point out the mono-brand product line and an additional niche showcases single focus products. To create the perfect outdoor flair, Globetrotter installs the modern and scenic imagery by Arc’teryx photographer Brian Goldstone.

However, the clients will be primarily inspired by the Arc’teryx collection itself: it is the biggest range of the brand presented in shops worldwide. A lot of reasons to visit this unique Arc’teryx space at Globetrotter’s new store in Munich.