The term “whiteroom” has several definitions, but in the world of skiing, it means “disappearing into a huge snow cloud of fresh powder, where you can only see white, white, white”. During the 2011/2012 season, a group of freeride pros including Arc’athlete Johannes Hoffman, Björn Heregger, Flo Orley, Max Zipser, Daniel Regensburger, Roman Rohmoser, and Fabian Lentsch travelled to the European Alps, unexplored mountains of Kyrgyzstan, and Alaska to get a full dose of the whiteroom for themselves.

Directed by Simon Platzer, and produced by Johannes Hoffmann and Daniel Regensburger, “Time for the Whiteroom” promises to “stir every freerider's blood”. It will premiere this Fall in Innsbruck, Austria, and in the meantime, you can enjoy the white, white, white in this great trailer.